Television advertising has become a major marketing tool for many in the industry, but how do firms get it right, and can those with smaller budgets compete?
Over the years, the insurance industry has gained a reputation for developing innovative marketing and advertising campaigns. Direct Line's red telephone and Go Compare's opera star Gio Compario have...
Car insurance premiums are back on the rise, according to the AA’s latest benchmark British Insurance Premium Index.
The British Insurers Brokers’ Association has sent a letter to members of the government, setting out their member’s opinions on what should be considered as the UK heads towards exiting the European Union.
A new aggregator offering legal services - including public injury and road traffic accident options - is poised to launch next week with its boss boasting that Law Superstore could hail a new era of transparency in the sector.
Axa has signed a deal with Alibaba to jointly explore opportunities to distribute insurance products and services through the Chinese e-commerce giant’s platforms including Ant Financial Services.