Television advertising has become a major marketing tool for many in the industry, but how do firms get it right, and can those with smaller budgets compete?
Over the years, the insurance industry has gained a reputation for developing innovative marketing and advertising campaigns. Direct Line's red telephone and Go Compare's opera star Gio Compario have...
Globally there has been a 20% rise in the number of jobs at mutual insurers since the financial crisis, according to a report.
Important news and exclusive content from Insurance Post over the past week, in case you missed it.
Swiss Re has appointed Moses Ojeisekhoba to replace Christian Mumenthaler as the firm’s CEO of reinsurance.
RSA has been slammed by veterinarians for restricting full cover to a small network of referral centres across the country.