Price comparison websites lack clarity over pricing, report shows


Aggregators experienced a bump in revenue in 2016, with and seeing a 14% rise in revenue. A report from Global Data shows that the current pricing environment is driving up revenue for price comparison websites due to the fact that customers are now shopping around for the best deal on their premium. Stewart McEwan, head of content for UK general insurance at Global Data said that there was a lack of consistency in pricing between sites: “There are a few key a