British Gas Insurance seeks top 10 place after FSA nod

British Gas engineers

British Gas is seeking to become a top 10 insurer in its own right within three years, after receiving authorisation to launch a risk-carrying vehicle, Post has learnt.

The start-up could have

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Why insurance companies love furry faces

Building desirable brands in the insurance market is a challenge, but it all boils down to the right level of distinctiveness, and of course, it helps to have a lovable mascot that evokes an emotional connection, writes Rob Allen, strategy partner at branding and design agency Coley Porter Bell.