Insurance debate: Aviva says it's all about the customer
For Lindsey Rix, chief operating officer at Aviva, the key to adding value to insurance is to make insurance products relevant and accessible, by using digital and social technologies to increase customer engagement.
Rix, pictured, believes inviting criticism in the form of reviews - constructive or otherwise - creates transparency, which in turn builds trust.
"Building trust is a long game," Rix explains, "and
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