Insurance Post

Data protection key as insurers seek to improve online engagement

Concept image representing data protection rules
The Association of British Insurers warned of tough guidelines put in place by the Financial Conduct Authority

Insurers have conceded they must overcome concerns regarding data protection breaches if they are to improve online customer service, following a survey that showed the sector is failing to adequately engage with consumers.

A study by management software provider Eptica, which evaluated 10 UK insurers across the general, motor, home, life, travel and pet sectors on their ability to answer 10 questions online, found

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