View from the top: Zurich’s Anita Fernqvist on how changing the way insurance buys can be a driver for change 

Anita Fernqvist, chief operating officer at Zurich, argues that buying products and services from social enterprises can help the insurance sector achieve its ESG ambitions.

Environmental, social, and ethical values have quickly climbed the list of insurers’ priorities in recent years, and the sector is increasingly looking for ways to use its economic impact as a force

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Why insurance companies love furry faces

Building desirable brands in the insurance market is a challenge, but it all boils down to the right level of distinctiveness, and of course, it helps to have a lovable mascot that evokes an emotional connection, writes Rob Allen, strategy partner at branding and design agency Coley Porter Bell.

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