Confused loses top spot in aggregator market as owner slams TV campaign

Henry Engelhardt Admiral

Confused admitted that its most recent TV advertising campaign was "unsuccessful” as it surrendered top spot in the aggregator market.

In the first half of 2010 revenue at Confused reduced by around 10% to £36.6m (from £40.2m in the first half of 2009), whilst pre-tax profit fell by around 20% to £8.8m. The operating margin also

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