View from the top – The right sustainability

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Regulatory change, consumer choice and corporate responsibility are all driving business attitudes towards improved environmental performance, with smart sustainability strategies increasingly being seen as ‘sensible’ business practice.

The past two decades, in particular, have witnessed the growing realisation that our way of life and maintaining a ‘business as usual' approach is putting an intolerable burden on the planet. A

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Why insurance companies love furry faces

Building desirable brands in the insurance market is a challenge, but it all boils down to the right level of distinctiveness, and of course, it helps to have a lovable mascot that evokes an emotional connection, writes Rob Allen, strategy partner at branding and design agency Coley Porter Bell.

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