Pen's Nick Wright on the future of sales and marketing
The pandemic has accelerated the move to digital and remote engagement and forced many transactions online. Nick Wright, chief business development officer for Pen Underwriting, asks if insurance will ever return to good old fashioned face-to-face selling?
Times are a-changing when it comes to determining the future of business to business insurance sales and marketing.
Pre-pandemic plans for increased digital transformation gathered pace. The drivers
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