Blog: Rebalancing the BI bad publicity - how insurers can rebuild public trust with positive PR messaging
Delays in comment sign off to interference in influencing messaging. PR expert and former Allianz corporate communication lead Mark Bishop polled insurers and brokers about the sector's Covid-19 response and concludes lessons need to be learned in terms of balancing bad publicity in the future.
Wetherspoons, Sports Direct, and even that acknowledged master of the PR opportunity, Richard Branson, have all taken a hit to their reputations during the pandemic. But none has suffered quite as
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@postonline.co.uk or view our subscription options here: http://subscriptions.postonline.co.uk/subscribe
You are currently unable to print this content. Please contact info@postonline.co.uk to find out more.
You are currently unable to copy this content. Please contact info@postonline.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Printing this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@postonline.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Copying this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@postonline.co.uk
More on Commercial
RSA’s Sonya Bryson on what ought to be insurers’ North Star
View from the Top: Sonya Bryson, commercial lines managing director for RSA Insurance, discusses how the insurance sector can adapt to today’s challenging economic landscape.
Axa reveals how AI is transforming the business
Axa UK & Ireland has 12 “between proof of concept and proof of value” artificial intelligence initiatives currently ongoing across the business, according to CEO Tara Foley.
RSA ‘pragmatic’ on product review as NIG acquisition completes
RSA intends to “move at pace” and make strides towards going to market with a single set of products by the end of this year following its acquisition with NIG and FarmWeb, Sonya Bryson has told Insurance Post.
Hughub enters into administration
Insurance software provider Hughub has been placed into administration due to a lack of funding.
Axa CEO Foley on why another XL-sized deal isn’t on the cards
Axa UK & Ireland CEO Tara Foley won’t rule out another acquisition but said her growth plan for the business is to build plus consolidate everything currently within the multi-line provider.
Former GCHQ director joins Cyber Monitoring Centre
The Cyber Monitoring Centre has appointed former GCHQ director general for technology, Gaven Smith, to its technical committee.
Zurich and Freedom Services partnership targeting £50m GWP in year one
Zurich UK has penned a five-year deal with managing general agent Freedom Services under which the insurer will provide capacity for an existing commercial vehicle book as well as a fresh telematics play.
Three takeaways from Zywave’s Cyber Risk conference
Price adequacy may be under pressure in the cyber insurance market and there are “seismic shifts in buying behaviour” in the reinsurance market, according to experts gathered at Zywave’s Cyber Risk conference.
Most read
- RSA ‘pragmatic’ on product review as NIG acquisition completes
- Direct Line Group confirms Milliner amid raft of leadership hires
- Wakam looking to exploit ‘unlimited UK potential’ following regulator approval