E-Business 2010 - Conference News: Internet tops financial services buying route
The internet has replaced telephone and branch sales as the most popular route for UK consumers to purchase financial products, according to Jeremy Fawcett, finance category director at Yahoo.
Referring to figures cited in Forrester research, he noted 32% of consumers now purchase financial services products online, compared with 26% in branch, and 25% over the telephone.
Mr Fawcett said
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