Insurance Post

Pressure tipped to rise on insurers' use of price optimisation

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Insurers should think about the possibility of price optimisation being curtailed, a leading insurance ethicist has outlined in a Chartered Insurance Institute think piece.

Price optimisation uses non-actuarial pricing factors, such as buying habits, to set premiums and is used by other sectors such as hotels and airlines.

However, the method has been banned from use in

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