Asian insurers need to become customer driven, Whittington says
General insurers in Asia need a closer relationship with their customers, and the direct distribution model is a critical success tool in achieving this objective, according to Charles Burgess, managing director of Whittington Asia Pacific.
In a speech entitled ‘Optimising Distribution in Asia’ given at the 4th Asian CFO Summit this week, he said Asia’s vast territory meant the insurance markets had widely differing stages of maturity
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