AI Week is back! Insurance Post will once again be examining how generative artificial intelligence is transforming the insurance industry in 2025. Your Views Editor Emma Ann Hughes is looking for 600-word comment pieces from insurance and loss adjusting companies covering: - What has been the return on your investment in generative AI to-date?
- What have been the biggest challenges you have faced in implementing generative AI?
- What do you expect to be the greatest challenges and opportunities from the use of generative AI in the future?
Please email your comment, along with a photograph of the author, to emma.hughes@infopro-digital.com by Friday 2 May. Feature: How insurers are harnessing the potential of generative AI Writer: Rachel Gordon (rachelcgordon@hotmail.com) Deadline: Friday 11 May Despite generative AI’s huge potential, the risks and challenges of implementing and using this technology can hurt the efforts of ill-informed and ill-prepared businesses. - How have insurers addressed data quality issues, transparency of deep-learning models, ethical concerns around sensitive customer data, ensuring strategies comply with new and updated regulations, and potentially high costs?
- What do insurers need to do to prepare for accelerating changes in order to get the most out of AI in 2025 and beyond?
- Is there a growing divide between insurers who dabble with generative AI and those integrating it even deeper into their core insurance business processes?
AI News Senior reporter Damisola Sulaiman is looking to interview technology leaders at insurance and loss adjusting companies about: - How is generative artificial intelligence boosting operational efficiency, elevating customer experience, optimising risk assessment, improving fraud detection, refining pricing accuracy and enhancing customer interactions in 2025?
- What use cases has your company identified for generative AI in 2025?
- What is the objective of a pilot? How did you measure the outcome of the pilot and roll-out the technology into a live environment?
- What impact – financially or other key performance indicators – has the work had on the business?
Please email damisola.sulaiman@infopro-digital.com to arrange an interview. FEATURES Topic: Liverpool’s insurance history – and reshaped future Writer: Harry Curtis (harry.curtis@infopro-digital.com) Deadline: Thursday 1 May According to the Association of British Insurers, there are 4,000 insurance jobs in Liverpool contributing £405m to the local economy. With the Airmic Annual Conference 2025 taking place at ACC Liverpool at the start of June, Post examines how insurance shaped the city in the past, what it is like to work in the sector today plus how the industry helps people and businesses in the region thrive. - What were the origins of the insurance industry in Liverpool?
- How have insurers supported Southampton in the past?
- What impact has RSA exiting personal lines to focus on commercial lines had on insurance in Liverpool in recent years?
- How has the insurance industry in Liverpool changed since the 1980s when Royal Insurance, Eagle Star, Phoenix, Legal & General, Guardian Royal Exchange, Iron Trades, Commercial Union, Sun Alliance and Liverpool Victoria all had large offices in the city?
- How are insurers teaming up with industries and businesses in the city to support the growth of Liverpool and the surrounding region today?
If you work in the insurance industry in Liverpool, we would also love to receive your answers to the following questions: - What are the opportunities and challenges of working in the insurance industry in Liverpool?
- When it comes to attracting, developing, and retaining insurance talent in Liverpool, what approach/activity is working for your organisation?
- How do you engage with your representative trade body in Liverpool? What do you gain from that engagement?
- Where is the best place to go in Liverpool to meet with external contacts and/or colleagues?
- What would you recommend visiting/doing in Liverpool to someone who wants to experience the city’s culture?
Topic: M&A and cyber security Writer: Tim Evershed (mail@timevershed.co.uk) Deadline: Friday 2 May Research has highlighted an alarming trend for M&A deals hitting delays, or even collapsing, due to cyber security vulnerabilities and the loss of critical data. According to a study by Forbes, 40% of acquiring organisations involved in an M&A transaction detected a cyber security vulnerability, raising questions about data security. - How does M&A insurance work?
- Does it cover data loss?
- Would these losses be covered under cyber policies?
- What risk management advice can insurers give to companies and M&A professionals to prevent data loss?
Topic: Welcome to Bancassurance 2.0 Writer: Emma Ann Hughes (emma.hughes@infopro-digital.com) Deadline: Friday 2 May In 2025, the global bancassurance market is projected to continue growing, driven by digital transformation, demand for insurance, and the integration of artificial intelligence and data analytics to enhance customer experiences and personalise offerings. - How are banks and insurance companies leveraging digital platforms and online channels to offer insurance products, making it easier for customers to access and manage their policies?
- What lessons have been learned from digital disruptors like Amazon when it comes to surfacing and selling insurance and banking products in the online shops and retailers that consumers more likely to visit via their screens than enter on the high street?
- How are mobile banking and digital insurance platforms streamlining operations and enhancing the customer experience?
- What are the FCA’s rules for open finance likely to be? What impact will this have on bancassurance?
- What is the future of bancassurance? How will banks and insurance companies bring together various stakeholders, including technology providers, to offer a broader range of solutions?
Topic: Insurers upping their female football game Writer: Damisola Sulaiman (damisola.sulaiman@infopro-digital.com) Deadline: Wednesday 7 May Ahead of the UEFA Women’s EURO 2025, which runs from 2 to 27 July in Switzerland, Insurance Post is examining how the sector has upped its game in supporting female sport. - What have insurers done to close the welfare gap with men’s sports?
- What kind of claims are seen in women’s sports? How do injuries differ due to female and male anatomies and hormones? What are the abuse and safeguarding issues?
- Given pay disparity, what impact does this have on insurance risks for female footballers?
- How are insurers engaging with governing bodies and clubs to ensure employment rights, coaching practices, kit design and safeguarding approaches keep the Lionesses in top condition and ensures they are capable of winning the Euros?
Topic: Managing costs as claims become more unpredictable Writer: Chris Marshall (marshallchris537@gmail.com)
Deadline: Wednesday 12 May
An increase in weather-related events in the UK and an escalation in materials and labour costs is putting pressure on cost of claims for business, property and motor insurers. - How can claims automation assist insurers in managing volume and cost by help identify potential savings across the claims cycle, for example, by maximising third party capacity when it comes to repairs?
- To what extent are firms using or considering automation and AI to drive efficiencies?
- What other benefits and opportunities are they seeing in this area?
Topic: How Gen AI helps insurers get actionable insights
Writer: Chris Marshall (marshallchris537@gmail.com)
Deadline: Wednesday 12 May
To handle claims efficiently, insurers must ensure their processes are fit for purpose in the modern world. The same rigid 10-question script for claims handlers managing a storm event may not be right for every situation, for example. - What challenges do business, property and motor insurers face in modernising and personalising the claims journey?
- To what extent are they using generative artificial intelligence to shape the claims process and ensure claimants are taken down the most relevant journey?
- How else is GenAI being used to provide actionable insights for claims staff from both structured and unstructured data?
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