PSTF: ‘Outside-in’ approach needed to crack customer service

stf-news1

Insurers have been urged to adopt an “outside-in” approach to business in a bid to crack the customer service challenge and stand out from competitors – with chief information officers cited as best placed to execute this strategy.

Ray Gerber, chief technology officer at Thunderhead, told forum attendees to use a customer-focused approach (outside-in) rather than a growth-centred one (inside-out), stressing the inherent

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact info@postonline.co.uk or view our subscription options here: http://subscriptions.postonline.co.uk/subscribe

You are currently unable to copy this content. Please contact info@postonline.co.uk to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Insurance Post? View our subscription options

Register

Want to know what’s included in our free registration? Click here

Already have an account? Sign in here

This address will be used to create your account

How Blueprint Two will transform insurance

Post Podcast: Insurance has moved from parchment, to paper, to PDFs in the last few hundred years and Blueprint Two will hopefully help the sector transition towards frictionless processing, according to Rob Myers, operations director of the Lloyd’s Market Association.

You need to sign in to use this feature. If you don’t have an Insurance Post account, please register for a trial.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an individual account here