PSTF: ‘Outside-in’ approach needed to crack customer service
Insurers have been urged to adopt an “outside-in” approach to business in a bid to crack the customer service challenge and stand out from competitors – with chief information officers cited as best placed to execute this strategy.
Ray Gerber, chief technology officer at Thunderhead, told forum attendees to use a customer-focused approach (outside-in) rather than a growth-centred one (inside-out), stressing the inherent
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@postonline.co.uk or view our subscription options here: http://subscriptions.postonline.co.uk/subscribe
You are currently unable to print this content. Please contact info@postonline.co.uk to find out more.
You are currently unable to copy this content. Please contact info@postonline.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Printing this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@postonline.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Copying this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@postonline.co.uk
Most read
- British Insurance Awards 2024 shortlist revealed
- British Insurance Technology Awards shortlist 2024 announced
- ‘Common sense prevails’ as Supreme Court rejects insurer mixed injury appeals