Insurance Post

Seeking differentiation: Hong Kong's competitive market

Hong Kong

Hong Kong is one of the most competitive insurance areas in Asia, but despite the strong market forces in play, the majority of insurers are failing to differentiate their products from their rivals writes Nicky Burridge.

While competition on price is fierce, few insurers are trying to win market share through offering extra product features, additional levels of coverage or differentiated customer service.

Rudolf Frei

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