Ask the expert: How can I ensure my employees take pride in their work?

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Some 90% of insurance professionals feel proud to work in their profession, according to research by Randstad Financial & Professional. They are, by some distance, the most happy with their professional image compared with other sectors - the UK average is just 58%.

Those working in retail, rail and accountancy were at the bottom of the list in terms of how happy they are with their sector's reputation.

Why is it important for employees to take pride in their jobs? First, it makes them more likely to work longer hours. It makes them more committed and more dedicated to the cause. Randstad's research shows paying people more doesn't make them prouder and more passionate; success is about having committed people, and ensuring they are working towards a common goal.

Insurance professionals may feel happier due to the fact insurance is more recession-proof than other sectors. Consequently, they have been able to enjoy stable salaries and job security, as the recession has not damaged the industry in the same way it has the public sector and areas such as retail.

Employers need to create a strong sense of professional pride in their workforce that celebrates success. Employees often feel more rewarded when they are congratulated for good work and it adds to their sense of professional fulfilment. Giving staff freedom to perform their roles is also crucial. They need a degree of autonomy so they have the space to perform their jobs to the best of their ability and they must make sure they investigate any failures. Don't be afraid to talk about why things have gone wrong with staff at all levels - if employees know failure is talked about openly and constructively, they are less likely to fear it.

Rob Blackman
Senior manager, insurance division, Randstad Financial & Professional

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