Blog: Breaking down the barrier of mistrust
Given half a chance and insurers will wax lyrical about how ‘being there’ for policyholders in their time of need is what forms the foundation of an ancient and noble business model.
It's a simple concept - you pay me up front and I'll make sure you're looked after when something happens to you or your property - and speaking naively it's hard to see how anything could go wrong.
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