Blog: The measure of marketing in modern times

digital-future

Overarching this has been a power shift between brokers and customer groups, with the latter now having the ability to base decisions on a wide range of variables - not simply ‘word of mouth'.

Competi

To continue reading...

You need to sign in to use this feature. If you don’t have an Insurance Post account, please register for a trial.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: