Direct Line Group job cuts: End of an era for Croydon, birthplace of the telephone insurer

Direct Line Office Croydon

Kate Moss, Ikea and Dub Step. Croydon has a few claims to fame, but the less heralded one is that it was the birthplace of direct insurance.

As the Direct Line Group website reminds those who are interested in insurance history the business first opened its doors in 1985 with 63 employees in a call centre in Croydon.

Soon there will be

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