Insurance Post

PSTF: Swiftcover brand boosted by non-insurance Iphone app

ambarish mitra pstf10

Swiftcover has strengthened its brand through placing itself at the "forefront" of the Iphone app industry according to a senior figure at the firm.

Ambarish Mitra, head of innovation at Swiftcover and Axa Direct, said the online insurer's approach of listening to customer ideas had enabled it to increase its market share.

Swiftcover operates its

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