How was it for you?

- Sam Barrett
- 13 Aug 2009
- Indicative reading time: 6 minutes

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With a significant shift towards buying insurance online, Sam Barrett looks at the ways that consumers can come away with a more positive experience" and how clicks can transform into sales.

The internet has revolutionised the way insurance is sold. According to research conducted in 2008, on behalf of digital consultancy Foolproof, 93% of people use the internet to research insurance, up

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