Market Moves: Firms hopeful new hires will be Christmas crackers as recruitment enters festive frenzy

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The insurance industry has sought to get its Christmas shopping done early, bringing home a number of presents for clients this week. Aviva tied a ribbon around Fraser Edmond, who replaces Sam Hudson as broker performance director, Zurich unwrapped Tim Holliday, who will replace John Dyke as managing director of UK personal lines, and Esure, Willis and XL have been good for Santa.

• In a big week of insurer appointments, Aviva has promoted Fraser Edmond to replace Sam Hudson as broker performance director. Edmond has been with the insurer since 2005, most recently as head of

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