How are social media and mobile going to impact insurance distribution?
In today’s increasing digital market, the proliferation of new channels, products, services, and alternative players, is forcing Insurers to revisit their distribution strategies in order to understand the role of digital opportunities in closing the gap on customer expectations.
Mobile and social media are the leading drivers of change in the customer experience but while more customers are requesting mobile services, others prefer using more traditional channels.
How do
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