Go Compare success owing to opera singing advert, CEO says
The success of Go Compare's opera singing advert, Gio Compario, and low operating costs were factors behind the price comparison site's success, says Matthew Crummack, Go Compare CEO.
Crummack's comments come in the wake of a trading update released on Tuesday, which reported a 19% rise in full-year revenue to £142m.
The Go Compare CEO said that the jump in revenue could be
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