Amazon and Google shaping insurer communications of the future

Apple Store in London

Although insurers provide entirely different products and services to those offered by these businesses, their customers still expect personalised communications. This was the cornerstone of the discussion during a recent Post webinar: "Digitalising and personalising the insurance customer journey". As panellist Vicki Heslop, senior claims manager at Covéa said: "The customer is always at the centre of what a company does. Customer demand is increasing and so insurance companies need to deliver