SMEs are often described as the life blood of the UK economy.
But what do these business owners and their insurance providers really think about the products and services they receive and offer? And how do both think these could be improved?
These are among the key business critical questions that Post is hoping to discover answers to as part of a new initiative in partnership with Dice Matrix and Cohesion Marketing that aims to gather 360 degree feedback and insight from customers and insurance workers.
By completing the Insurainsight 360 SME Insurance questionnaire, you will be helping the insurance profession to develop products and services better aligned to its customer needs - and drive innovation.
And as an annual survey, we will be able to track the progress made and share it with the industry so further improvements can be made.
So have your say and help us formulate the first full picture of the SME marketplace. It genuinely takes under five minutes to complete, so you have no excuse not to participate; and by taking part you will have an opportunity to win a luxury hamper.
Your involvement is important, so please go to www.cohesion-ds.co.uk/insurainsight360 and feel free to share this with your SME clients.
The Insurainsight 360 SME Insurance research is powered by Dice Matrix, a 360 degree gap analysis tool, which generates real-time insights by asking customers and insurance employees about the products and services being delivered today, and how they feel about their experiences.
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