More Than says 'deal' to first ever TV show sponsorship

Deal No Deal presenter Noel Edmonds holding a telephone

The campaign, which gets underway from 1 March, will run for an initial six months and will involve specially created idents displaying the More Than brand eight times on each of the weekday and Sunday shows. Dominic Grounsell, More Than marketing director, said: "We looked at a number of sponsorship opportunities and felt that Deal or No Deal offered us the perfect platform to raise awareness of the More Than brand to a wider audience. "Deal or No Deal is one of the most exciting and success