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Essex broker rebuffed by Qmetric over Primo name - Insurance News Now

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Post senior reporter Amy Ellis outlines this week's major general insurance stories which include an Essex based insurance broker lodging a formal complaint against Qmetric for using the Primo trading title which it claims was its brand name first.

Robin Foster-Taylor, managing director of Primo Plc, who argues his company has been trading under the name a decade before Qmetric started Primo Insurance, said Qmetric CEO Tony Deacon has alredy rebuffed his invitation to change the Primo Insurance name.

In other news: Stock market crashes and market uncertainties are moving high net worth customers from stocks and shares to more tangible assets, boosting business for HNWinsurers; Aviva’s UK retail director Steve Treloar has vowed to expand new car insurance brand Quote Me Happy into the household market; and former Churchill managing director Mike Quinton has taken what he refers to as an “opportunity of a lifetime” to become Debra Williams' first senior appointment at a new price comparison site, joining as commercial director.

Keep up to date with all the latest news as it breaks at


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