Aviva loses out in brand survey as Axa tops the list
The highly publicised rebranding of Aviva does not appear to have had the desired impact yet, according to an annual survey that examines 500 of the world's top brands.
The Brand Finance Global 500 survey has found that while Axa came top in the list among insurers for the second year running, Aviva slipped from the fourth placed insurance brand in 2009 to seventh
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@postonline.co.uk or view our subscription options here: http://subscriptions.postonline.co.uk/subscribe
You are currently unable to print this content. Please contact info@postonline.co.uk to find out more.
You are currently unable to copy this content. Please contact info@postonline.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Printing this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@postonline.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Copying this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@postonline.co.uk
Most read
- Aviva CEO warns home insurance premiums need to go up
- Integration and restructuring costs push RSA to 2023 loss
- Which urges FCA to take action on premium finance following investigation