Follow the lead

- Edward Murray
- 04 Feb 2010
- Indicative reading time: 7 minutes

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Converting and retaining new business is essential in the current economic climate. Edward Murray looks into how brokers can best mine new seams of prospects.

Estimations vary, but anecdotally there is talk of brokers having to write at least 10% more new business this year just to stand still and balance the attrition they are suffering from some clients

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