Run-off takes off

Mention run-off to most people and they tend to go pale, make a sign to ward off the evil eye and say that business is booming, and could you please not jinx them. Mention how well run-off is doing, and they tend to frown at you in a puzzled manner.The fact is that run-off is now a booming - and increasingly lucrative - part of the industry. Driving the message home that this area is not the (re)insurance equivalent of an old graveyard liberally dotted with gravestones is now the aim of many