My top European reinsurance dos and don'ts

Although there are no 'sure-fire winners' for growing reinsurance business in Europe over the next five years, there are some definite tracks to failure, some interesting opportunities and some good ways to approach things.Know what you have to offerThe late Mark McCormack, Jack Nicklaus' agent, said that in sales you should always have 10 good reasons for doing anything. As a reinsurer, you have to be clear about what it is you are going to offer your cedants: is it security, technical supp