Aviva's Lindsey Rix on building trust and demystifying insurance

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However it often proves vital in protecting what's important to us, whether that is our loved ones, our lives, our homes or our cars. But do consumers fully understand what their policy covers or why there are certain exclusions? We've undertaken some consumer research, which shows that many consumers are left in the dark about what a typical home insurance policy covers, with one in three believing that insurance covers anything that happens to their home. This confusion often lea