Ping An overtakes Allianz as most powerful insurance brand


Dropping 20 places from 65 in 2015 to 85 last year on Brand Finance's list of most valuable brands, the German insurer's brand value was recorded at £15,197m. It retained its AA brand rating. Ping An saw its brand value rise by 29% however, from £12,671m to £16,324m. It rose from being the World's 92nd most valuable brand in 2015 to the 79th last year. Its brand rating slipped however from AAA+ to AAA-. David Haigh, CEO of Brand Finance, said: "Huge investments are made in the design, launc