Insurance Post

Over-50s: Targeting a mature market

over-50-driving

For insurers, targeting the over-50s market would appear to be a no-brainer, not least because there are so many of them.

According to charity and insurance provider Age UK, there are 23.6 million people aged 50 and over: more than one-third of the total UK population. Meanwhile, this age group's wealth amounts to £6

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