BIA award winner video: Ingenie founder and CEO Richard King

Ingenie founder and CEO Richard King explains how an idea developed in his kitchen wooed both footballing pundit Gary Lineker and the British Insurance Awards judges.

In conversation with Incisive Media insurance division content director Jonathan Swift, King details how he almost turned down Lineker's investment for fear of ruining their friendship; its plans for international expansion in Canada and the United States; and why if you think telematics is a fad, you are a dinosaur.

Having won the Insurance Start-Up Award at the BIA, King reveals how Ingenie was originally never meant to be an insurer; how Quindell's investment will help it grow; and how it avoids coming across like a dad dancing at a wedding when reaching out to its core audience.

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact info@postonline.co.uk or view our subscription options here: http://subscriptions.postonline.co.uk/subscribe

You are currently unable to copy this content. Please contact info@postonline.co.uk to find out more.

You need to sign in to use this feature. If you don’t have an Insurance Post account, please register for a trial.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an individual account here