How are social media and mobile going to impact insurance distribution?

capgemini-social-media

Mobile and social media are the leading drivers of change in the customer experience but while more customers are requesting mobile services, others prefer using more traditional channels. How do insurers balance the demands for digital vs traditional channels? What priority should insurers place on creating a mobile/social distribution channel and is it more effective to launch new digital products than adapt existing ones? These were the among the topics addressed during a recent interact