Will brokers become a relic of the past in the next 10 years or will the industry still thrive? The answer may hinge on brokers’ ability to take on a new breed of consumers, who want to transact with life in a completely different way than ever known to the market before. This is the digital age, and one that might just see the end of the intermediary profession. To survive, brokers, as well as insurers, need to switch on to the changes and welcome their new breed of customers with open arms.
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